Radio Spins

alex7362r asked:


So, you made the decision to get satellite radio for your car. You bought your new satellite radio and now it’s time to get it all set up. If you’re feeling overwhelmed, don’t worry – it’s actually much easier than you might expect.

You’ll first need to determine the type of connection your car uses. If your radio has an FM transmitter, then you can do a wireless connection. If not, you’ll need to directly connect the satellite radio to your car’s radio. Either way, it’s very simple to hook up.

When you open the box to your new satellite radio, you’ll see the main unit, mounting items, magnet roof antenna and an owner’s manual with an installation guide. These are the main items you’ll receive with a standard satellite radio; any others that are included will depend on the make and model of the radio you bought.

Steps for installing your satellite radio

The first step in installing your radio is to decide on where you’re going to mount the radio. Your radio mount can be attached to the windshield by suction cups, or to the dashboard with Velcro strips. If you’re mounting it to your dash, hold it in place at the location you want while making sure it’s free of obstacles before attaching the Velcro. Position the radio so that it’s within reach while you’re driving, but also out of the way of gearshifts and other controls. If you’re mounting it to the windshield, be sure it doesn’t obstruct your view of the road.

Next, plug in the power adapter to your cars cigarette lighter, and plug the other end into the satellite unit.

The antenna is last. The antenna needs to be mounted in the area on the outside of your car that has the least obstructions. Typically, the guide that comes with your satellite radio system will have detailed information for running the antenna cable into the car to your new system. The type of vehicle you have and any existing roof attachments will determine where you should place the antenna.

Setting up a wireless connection

If you want to set up a wireless connection, your new unit has to have an FM transmitter. Although this method will involve fewer cords coming from your new system, the quality of sound won’t be as good as you’d get with a direct connection.

The default FM station the transmitter uses is 88.1, which may not work for your area. You want to have a station that’s clear of any local radio stations – if you drive between two areas; it’s a good idea to find a station that’s free in both areas. Once you’ve determined the station you’ll use, save it to your presets so that your satellite radio can easily tune itself with just the touch of a button.

Using a direct connection

If your satellite radio doesn’t have an FM transmitter, you’ll be connecting it with either a cassette adapter for your car radio (lower quality), or through the AUX IN or LINE IN connections on your car radio (best quality). If your unit model doesn’t come with the cassette adapter or audio cable you need, stop by your local electronics store and purchase the one that works with your unit.

Insert the cassette adapter into your cassette player on your car stereo, or plug the audio cable into the AUX IN/LINE IN connection. Then, plug the other end into the AUDIO OUT/LINE OUT connection on the back of your satellite unit. Finally, set your car radio to the AUX setting to listen to your new satellite radio.

Listening to your satellite radio for the first time

After you have everything connected, turn on your new unit and follow the prompts on the display screen to finish the set up process. Once you’re done, you’ll be able to enjoy your new satellite radio for the first time!

Right Channel Radios asked:


CB radios emerged in the 70s as a popular method for communicating on America’s roadways. While not as mainstream as they once were, CB radios are still widely used by owners of trucks, jeeps, RVs, cars and motorcycles.

There are a number of alternatives to CB radios which include two-way radios, GMRS radios, HAM radios and business band radios. In order to choose a solution that best fits your needs, it’s important to understand the strengths and weaknesses of each available option. CB radios, like all the previously mentioned radio types, have a number of unique advantages and disadvantages that should be evaluated when considering a purchase:

Advantages

No Licensing Fees: Unlike some types of radios, CB radio operators aren’t required to obtain a license from the FCC. This makes CB radios a very convenient choice if you don’t want to hassle with licensing exams and requirements.

Widespread Acceptance: CB radios are the most widely used means of radio vehicle-to-vehicle communication on America’s highways. On virtually all major roadways, you’ll be able to hear activity on Channel 19, the most widely used CB channel. Whether you’d like to obtain traffic information, road condition updates or just strike up a friendly conversation, you’ll be able to on a CB due to the radio’s widespread use.

Cost Effective: It’s possible to purchase a complete CB radio setup (including a radio, antenna and mounting hardware) for well under a $100. On a cost basis, CB radios can match, if not beat, most radio options. Additionally, they are usually permanently installed in a vehicle which provides for additional convenience and professionalism.

Disadvantages

Restricted Range: Due to restrictions by the FCC, all 11 meter CB radios are restricted to 4 watts of transmission power. This usually limits a CB radio’s effective range to eight miles or less, dependent upon terrain and weather conditions. While CB radios are effective for short to intermediate transmission distances, they aren’t well suited for someone with long range communication needs.

Antenna Requirements: As all CB radios transmit with the same 4 watts of power, the antenna is the primary determinant of system performance. Subsequently, CB radios need to make use of large externally mounted antennas to perform well. As these antennas tend to run anywhere from 12 inches to over 5 feet in length, they can be impractical and inconvenient on many vehicles. While short antennas can and are used, they usually produce inadequate radio performance.

Permanent Installation: CB radios generally require a permanent installation due to antenna and performance concerns, and are not a practical choice when a compact and mobile means of communication is required. Handheld CB radios are available, but tend to provide sub-standard performance unless used with a long telescoping or external antenna.

Summary

CB radios are still a widely used means of communication, especially on America’s roadways. While not suited for everyone, they offer an extremely affordable and convenient way to communicate for those who understand the medium’s strengths and limitations.

Matt Barstow asked:


You have probably heard of the two satellite radio companies, Sirius Radio and XM Satellite Radio, but you may not know a lot about them such as how much each costs or what radio talent is available on each. Many people are tired of listening to regular AM and FM radio stations for several reasons. It may be that they are tired of being bombarded with commercials. It may be that they do not like the programming available to them. On the other hand, it may simply be that they are in a rural area and tired of losing their radio signal all the time. Regardless of the reason, many consumers are turning to satellite radio as a viable alternative to regular radio stations.

Both companies are able to offer you static free radio due to satellites. XM (based in Washington D.C.) has two and Sirius (based in New York) has three satellites across the United States. Both companies offer users commercial free radio. Sirius offers over 125 channels and XM offers 160 different channels. There are dedicated channels for genres of music such as jazz, folk, country and pop for diehard fans. One cool feature of satellite radio is you can see the name of the artist playing as well as the song title. So never again do you have to spend time wondering just who sang that song you just heard! There are also channels for local weather and traffic, sports, comedy, women’s issues, talk shows, even old time radio shows. Soon, you may be able to see video as well as hear audio on your satellite radios.

There are also celebrity shows for both satellite radio companies. Martha Stewart recently signed a deal to launch a 24-hour radio channel on Sirius Satellite Radio. And most everyone has heard that Howard Stern is on Sirius as well – uncensored. Having gotten in trouble with the Federal Communications Commission (FCC) for his radio talk show, he decided to jump to the uncensored airways of satellite radio. Since his show started, the Sirius subscriber base has increased by at least 2.7 million. If have satellite radio and want to hear National Public Radio (NPR), you will have to subscribe to Sirius as they are the only one offering NPR. But XM is not to be left behind by Sirius. XM signed Snoop Doggy Dog, but the big coop is Oprah. In September of 2006, XM users will be able to tune in to Oprah & Friends. The new channel will offer broadcasts of The Oprah Winfrey Show, O, the Oprah Magazine and programming on fitness, health and self improvement.

All this sounds great, but what do you actually need to be able to receive satellite radio? You will need either a Sirius or an XM radio. This does not necessarily have to be a radio only for use in your car either. There are also home radios available today and there are even radios you can use both at home and in your car. The price for a basic radio offered by both Sirius and XM is as low as $49.99. You will also need to subscribe to a service. Both Sirius and XM charge $12.95 a month for you to receive satellite signals on your radio. However, if you have several cars with satellite radios, you can save by choosing the family plan available from both companies.

Just how popular is satellite radio becoming? In March of 2005, Hyundai announced that it would be the first automaker to put satellite radios in all of its models sold in the United States. Each Hyundai, including the popular Sonata, Santa Fe, and Elantra models, will come equipped with an XM satellite radio. When this was announced, shares in XM’s parent company rose by more than 8 percent. Jaguar and Mercedes-Benz also announced in March 2005 that Sirius radios would be a dealer-installed option on some of their models.

So which satellite radio should you choose? That depends on you. You should check out the stations available by visiting each company on the web before making a decision. Both offer radios at comparable prices, so it really comes down to what you want to hear. Are you a Stern fan? Then you have to go with Sirius. But if you love Oprah, you can only hear her on XM. Regardless of which one you choose, you will no doubt be very pleased with the services and reception of satellite radio.

Right Channel Radios asked:


© 2008 Right Channel Radios

The most important thing to understand when choosing a radio is that all CBs, regardless of their price, are limited to 4 watts of transmission power by the FCC. This means that a $50 bare-bones CB radio and a $200 chrome plated CB radio with every feature imaginable will have exactly the same transmission power. While a radio can be “peaked and tuned”, a process that increase a CB’s performance, all CB radios will have the same transmission power out of the box.

What primarily differentiates CB radios from each other is their features, not their output strength. CB radios come with a number of features, the most popular of which we’ve outlined below:



Squelch Control - This control sets the break-point at which a CB radio outputs a signal. In effect, it keeps the operator from constantly having to listen to static and only activates the speaker when a transmission is received. This is a standard feature and is included with nearly every CB radio sold.

RF Gain - Allows the operator to filter the type of transmission a CB radio receives based on signal strength. It’s useful to block out faint transmissions to eliminate background noise when talking with someone with a strong signal. This feature can also be used to pull-in and better hear weak signals.

PA Capability - Allows use of the CB radio and microphone as a transmitter for a public address system. This requires a PA horn (usually not included) that can be mounted under the hood or on top of the vehicle.

Automatic Noise Limited (ANL) - Filters out static, engine noise and other interference from the reception signal to improve reception sound quality.

Weather Capabilities -CB radios with this feature have the ability to access local NOAA radio stations for real-time weather reports and updates.

Instant Channel 9 & 19 - The ability to quickly jump to two of the most popular channels: Channel 9 (Emergency) and Channel 19 (Highway / Truckers).

Nightwatch and/or Backlit Displays - A number of higher priced models include a backlit radio display for convenient operation at night. This is an invaluable feature if a radio will be used extensively at night or in dark conditions. ?



When choosing a CB radio and its corresponding features, it’s important to focus on how and where the CB will be used. Specific vehicle owners tend to want different features in a CB radio:



Tractor Trailers & Large Trucks: Professional drivers tend to want full-featured CB radio as they are a crucial communication tool on the road. As such, a good after-market radio “peak and tune” to boost performance is often important. The Cobra 29 LTD series is one of the most popular CB radios among professional drivers.

Jeeps & 4×4s: Off-road drivers usually have smaller vehicle cabs and tend to choose compact CB radios due to space constraints. The Uniden 510XL and Cobra 75 WX ST are both popular choice with off-road drivers due to their compact size.

RVs: RV owners traditionally have ample cab space that can accommodate large CB radios. Popular features with RV owners include weather channel capabilities as well as front-mounted speakers for convenient in-dash installation. The Cobra 18 WX ST II and Uniden Bearcat 538W are both popular with RV owners.



There are a wide range of features available for CB radios and only the individual can best determine which feature set best suits their needs.

As all CB radios are limited to 4 watts of output, the biggest factor determining radio performance is the antenna. A cheap radio and correctly installed quality CB antenna will perform infinitely better than an expensive radio and a poor antenna setup. Before selecting a CB antenna, we recommend reading our article titled Choosing a CB Antenna which is available at www.RightChannelRadios.com.

Douglas Hanna asked:


Have you heard one of your local stations say it was “now broadcasting in crystal-clear HD radio,” and wondered what the heck is HD radio?

The simple answer is that HD radio is digital radio, vs. the radio you are hearing now, which is analog. Analog radio is like an old tried and true friend that’s been around almost forever and is probably an integral part of your life. In comparison, digital radio is the new kid on the block — a new technology that does for radio what high definition does for television. It takes the same programming, and just makes it one heckuva lot better.

Reason number one: Once you hear it you won’t want to go back

HD radio sounds so much better than conventional radio, it’s like the difference between a 1948 Hudson Hornet and one of today’s Lexus LX-400s. Listening to AM radio broadcast in digital HD is so clear and static-free you may think you’re listening to FM radio. And FM radio broadcast in HD is so superior to normal FM, you may think you’re listening to a CD. I have personally tested several different HD radios and can tell you from first-hand experience that once you have heard your favorite stations in HD, you just won’t want to go back to conventional radio.

Reason number two: Those neat. “hidden” stations

When you listen to conventional, analog radio, you’re missing a lot. That’s because, in between those stations are probably other stations that you can’t hear it unless you have an HD radio. Because HD radio is digital, it allows broadcasters to pack several different channels on the same frequency. In fact, I have heard that broadcasters could literally sandwich eight different channels of programming on the same frequency. While this may be true in theory, as of today, HD broadcasters are adding only a second or HD2 channel. There are two interesting things about these HD2 channels. First, most are commercial free. That’s right, commercial free. You can listen to one of the stations all day and never hear a radio spot. Second, most broadcasters with HD2 channels are using them for different, and in some cases, experimental programming. For example, we have a station here that broadcasts easy listening music on its primary or HD1 channel and all blues on its HD2 channel.

Reason number three: It’s radio that can send you messages

When stations broadcast in HD - or digital radio - they are also sending you text messages. Today, these messages consist mostly of station call letters and frequency, and the artist’s name and song title. However, this is just the beginning. In the not-so-far future, stations will be using this ability to send weather updates and alerts, traffic updates, and who knows what. I saw recently that an HD radio had been demonstrated that does scrolling text messages, much like closed captioning. This could make something like talk radio, totally accessible to the hearing impaired. And there are probably a dozen other uses for this texting ability that haven’t yet been announced.

I saw one estimate recently that by the year 2012, there will be 30 million HD radios in use, and I believe it. HD radio is the wave of the future, and there is no better time than now to buy and HD radio and ride that wave.

Matt Barstow asked:


Millions of radio listeners in the United States and all over the world have become so much happier with the introduction of satellite radio. Now, people can listen to literally hundreds of stations that offer music, news, radio talk shows and more in virtually real-time and at a much higher audio quality than that which FM or AM radio provides.

With conventional radio, land-based stations broadcast their signals to your boom box, computer, or car radio via the earth’s airwaves. With satellite radio however, providers transmit encrypted signals to satellites they launched in outer space; these satellites in turn beam the signals to customers’ listening devices. But you can’t use just any radio; you need a special receiver (which is available at electronics retailers) and a satellite radio set. You can also listen to satellite radio broadcasts in your car since many new cars rolling of the assembly lines have satellite-ready equipment already installed. All you would need to do is pay for your monthly subscription.

In the United States, service is offered by XM Satellite Radio and Sirius Satellite Radio. Sirius, a company based in New York City, has over 125 channels from which to choose, 67 of them dedicated to commercial-free music and the rest to various other content. XM, on the other hand, offers more than 160 channels, which offer content that is as diverse as that which Sirius extends to its customers. The services are available coast-to-coast, so geographical availability of programs is not an issue. A customer in Los Angeles, for example, can listen to the same talk show that another customer in say, Boston, is listening to at the same time, and with no degradation in audio quality. Remember that satellite radio also means digital radio—sound is crystal-clear. There’s none of the static or hissing you would sometimes hear on FM or AM radio. Non-US residents can also take advantage of the benefits of satellite radio; XM and Sirius offer their services in Canada, while WorldSpace broadcasts its service across Asia, Africa, Europe, and the Middle East. Australia has several providers of its own also.

Factors that attract people to sign up for satellite radio subscriptions are numerous. For one thing, there’s the pleasure of listening to commercial-free music. Since the providers make their money from subscriptions, there is still no pressing need for advertising revenue. Another attractive feature that this service offers is that information about the song being played at the moment is displayed on your radio set—a small convenience for those people who have to know about who is singing what song right-now. The fact that satellite radio programming is completely uncensored at the moment is also a draw for many people. Noteworthy personalities, such as shock jock Howard Stern (who was kicked out of network radio programming) has made satellite radio his new broadcasting home. Whether you want to listen to hip-hop music, stand-up comedy shows, or news programs, satellite radio offers them—all completely uncensored.

Because Sirius, XM, and other providers are the ones who set the channel selections, some people might find it a bit inconvenient that they won’t be able to listen to their local radio stations and get information on local goings-on. However, Sirius and XM do provide traffic and weather data for major cities, so that should be a bit of a relief for city residents. And if you think about it, not getting access to one local radio station wouldn’t seem to be such a bad deal if you compare it to the ability to listen to hundreds of channels of commercial-free music and unregulated non-regulated shows.

Sirius and XM plan to add even more features and functions to offer to their subscribers. Sirius, in particular, is readying the launch of a Windows Media Video 9 service and the company plans to offer several channels dedicated to children. That’s one more thing to keep the kids occupied and not distract their parents on long road trips. XM plans to release a similar video service. The two companies are anticipating that this will add to the number of their subscribers—Sirius has over one million, trailing after XM which has more than three million.

If you’re an avid radio listener and you’re finding yourself becoming fed up with the constant barrage of commercials on regular music stations or if you’re looking for more no-holds-barred commentaries or radio talk shows, you probably wouldn’t mind forking over the $12.95 monthly subscription for satellite radio service charged by Sirius and XM. And with the increases that the two companies see in their subscriber numbers, it’s evident that a lot of people feel the same way.

M. Bruce Abbott asked:


"How much should I spend on radio advertising?" "How do I know I am getting the best radio advertising rates?" "What radio stations should I advertise on?" "What are good and bad radio advertising prices?" "How many spots should I air on a radio station?"

Every day at Radio Lounge, we hear radio advertising questions such as these.

Honestly, there is so much confusion about radio advertising floating around – we can’t blame you for asking these questions. Why is advertising on the radio so mysterious? The answer is – radio advertising is not mysterious. It just helps to know how it works.

Effective radio advertising relies on two major components – the message (the radio commercial itself), and the media (that the radio spot airs on).

The Message

Let’s look first at the radio commercial itself. Before even thinking about which radio stations to air on, or how much to spend on radio advertising rates, you must think about what you are going to say in your radio ad. For this article, we are assuming that all call centers, fulfillments, websites, etc. lead generation, and sales closing processes have been put in place by you, the advertiser. Creating a radio commercial that helps drive traffic is extremely important to the advertising process.

The advertising industry is full of voice talents, radio personalities, DJ’s and others, all claiming to create radio commercials. Be careful here. When entering the arena of radio commercial production, look for a radio advertising agency that has experience and a track record of successful ad campaigns. Anyone can create a radio ad, but not everyone can create a radio ad that pulls traffic. Some radio stations provide free radio commercials if you advertise on their station. Most of these free commercials are never based on strategy and are just one of several dozen commercials that have to be created by an overworked radio production person in a five to fifteen minute window of time. Remember, you usually get what you pay for.

The most effective radio commercials are built on a solid, proven strategy. The copy is written using time tested formulas that maximize potential response. The talent is handpicked to best connect with the end user and the production is based upon clear, quality, and easy to absorb audio.

So…what does the radio commercial production process cost? The majority of radio commercials that work best usually fall into the $500 to $1000 price range. There are always exceptions to the rule (lots of revisions to copy or audio, additional voice talents, celebrity endorsements, etc.) but this figure generally covers development of a solid strategy, copy from experienced copywriters, performance by high caliber voice talents, and the highest quality production services.

The Media

For many with questions about radio advertising rates, and radio station prices, here is where the mystery begins. We will try to simplify the mystery of radio media buying as much as we can in this small amount of space.

A good radio advertising buy focuses on a few different things:

* Finding the best radio stations in a market that match your customer’s demographics (age, gender, income level, etc.) and psychographics (interests, beliefs, hobbies, personality traits, etc.).

* Finding the dayparts that best reach your target customer. Mornings? Middays? Afternoons?

* Selecting the top radio stations that most efficiently reach the highest potential customers, the right number of times (defined as frequency), for the least amount of money

Usually, when researching radio advertising costs, many potential radio advertisers have a pretty good idea of the first two points. However, when it comes down to finding the best station (or stations) at the best price, the radio advertising process becomes a little more challenging.

Here is how we tackle the process at Radio Lounge and determine how much to spend on radio advertising costs. Within the market you want to advertise in, we find the radio stations that have the best potential to reach your target customer. This is based on the formats of the radio stations. Urban Hip-hop stations will target different demographics than a News/Talk, or Soft Rock station. After we select a group of radio stations, we contact those stations to let them know we are thinking about advertising on their radio station. We ask for specific data from the radio stations called "rankers". This is ratings data that most radio stations can provide based on specific requirements we have requested. From this point, we have a good idea which stations perform the best in our target demographics.

Once we have narrowed down the radio stations to just a few that will effectively reach our target customer, we then request a proposal based on certain criteria – dayparts, frequency goals, etc. From these proposals, we can see who reaches the target audience most efficiently – using tools like Cost Per Point (ratio of spot rate to ratings percentage), Cost Per Thousand (ratio of spot rate to audience category totals), etc. If a radio station is not competitive, we will often ask the station to resubmit a more competitive proposal. But, how will we know if all of the station’s radio advertising rates are too high. Radio Lounge has access to data that allows us to compare proposals against historical figures to determine if radio station prices are in line with market averages. We negotiate, and help execute the purchase.

Great…but what does this cost? It depends on the size of the market you wish to advertise in as determined by Arbitron (the radio ratings services). Radio advertising rates can be as high as $800 per 60 spots in a top market like New York City, or as low as $3 per 60 spots in Kerrville, TX. How will you know what to spend?

Here’s a valuable system we have used from our history of working with radio advertising rates. The system is based on a solid branding schedule that may run one spot per day in the morning drive, one per day at midday, and one per day in the afternoon drive – Monday through to Friday, and two spots on Saturday and Sunday. That’s nineteen spots a week at sticker price. This type of schedule is good for achieving a desired frequency level of three (meaning the average listener to a station will hear the radio commercial at least three times). Under these broad assumptions, you can use the following chart as a rough guide to budgeting your radio advertising campaign.*

*Note, these are gross rates and do not include production costs or agency discounts. These are market averages for the standard radio schedule mentioned above, actual costs may vary. Different combinations of dayparts on different stations may cost much less.

* Markets 1 -5 (ex: New York City, Los Angeles, Chicago, etc.)

Expect to pay from $4000 to $8000 per week/per station for a top performing station.

* Markets 6 – 20 (ex: Dallas/Ft.Worth, Houston, Phoenix, San Diego, etc.)

Expect to pay from $2000 to $5000 per week/per station for a top performing station.

* Markets 21 – 50 (ex: Denver, Cleveland, Kansas City, etc.)

Expect to pay from $1000 to $3000 per week/per station for a top performing station.

* Markets 51- 150 (ex: Akron, Syracuse, Baton Rouge, etc.)

Expect to pay from $800 to $2000 per week/per station for a top performing station.

* Markets 150+ (ex: Myrtle Beach SC, Green Bay, Topeka, etc.)

Expect to pay from $500 to $1500 per week/per station for a top performing station.

You may be saying, "Wow! That can be expensive". Relax, these are standards and radio advertising schedules come in all shapes and sizes. Sometimes, schedules are smaller depending on advertising goals and objectives. However, we do recommend that you are able to commit to the range of minimums.

Leftovers?

Notice we have not mentioned remnant radio advertising here at all. Remnant advertising is the practice of buying unused inventory at deep discounts. Remnant advertising success exists more in theory than in practice. However, this is not to say that there are not advertisers who are having success with remnant advertising. If, and when, remnant advertising falls into your lap, we suggest you look into it. However, basing your entire radio ad campaign on remnant advertising may be shooting yourself in the foot. With the exception of a few times a year, most top performing radio stations do not have that much unsold inventory. Often, the largest advertisers have contracts that guarantee so many low cost/no cost spots that have to run. The reality is that if large advertisers (with the big dollar schedule) need their spots to run, or if another advertiser pays just one penny more than you did for your remnant spots – bump! You just got bumped off the air that day. You may pay for twenty spots and only get two that air. The stations will make it up to you, but what if you were counting on that advertising to drive sales. Or better yet, in the age of consolidated radio groups your remnant advertising might run on the third to the last rated station in the market. The result is NO RESULT and you have just wasted money for nothing. We really do believe that when it comes to radio advertising YOU TRULY DO GET WHAT YOU PAY FOR.

Now that radio advertising rates have been explained, you may ask the question, how long should I advertise? The type of radio advertising helps define the length of a campaign. Advertising for an event? We recommend shorter, more compact schedules to create buzz leading up to the event or launch. Branding a product? Often, long term schedules with a bit of breathing room work best. Maybe even flighting could work (on two weeks, off two weeks). Most of the time, the two things that will determine how long to run a radio advertising campaign will be advertiser goals (traffic numbers), and external factors such as sales cycles. Oh yeah, and usually budget affects the length of the campaign. It is not desired, but that’s reality.

The Total Cost

You may be thinking, "So if I want to run a spot on three top Houston radio stations, I should expect to pay $1000 for a commercial, plus $3000 per week per station…that’s $10,000 for one week’s worth of advertising!" That’s true, and may be just what it takes to reach over half a million potential well targeted customers. The real question is, "How much money can you make off half a million potential targeted customers?" Is it more than $10,000 a week? $40,000 a month? These are questions to ask yourself, because in the world of advertising, that is pretty good traffic.

It works even better when you let Radio Lounge reduce that cost even further. What if Radio Lounge was able to get you a great radio advertising schedule by providing an instant discount ABOVE the negotiated lowest radio station price?

Launch Your Radio Advertising Campaign

You may still have many questions about radio advertising. That’s why we are here. We want to help you get the biggest bang for the radio advertising buck. Radio Lounge has worked with thousands of radio advertising campaigns. We know what works and what does not. Let Radio Lounge help you with all facets of strategic development, creative development, copywriting, production, media planning, media negotiation, and monitoring of your radio advertising campaign.

Call for a free consultation. Toll free 1-866-4-AUDIO-9…that’s 1-866-428-3469.

Let Radio Lounge help you drive traffic with powerful radio advertising solutions.

http://www.radioloungeusa.com